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Its tag team of action movies made Netflix’s biggest hit, Army of the Dead, look wimpy. According to analysis from streaming guide ReelGood, HBO Max had the most popular blockbuster film releases this spring and early summer with Mortal Kombat and Godzilla vs. As that happens, competitors are moving in. The original streaming giant is finally facing real competition.Įven as it adds subscribers globally, though, Netflix’s domestic market share is shrinking. As competitors multiply in the United States, they’re purloining former Netflix staples like The Office and Friends and coming out with features every bit as cinematic as Netflix awards bait like The Irishman. Film buffs have MUBI, Ovid, and Criterion horror fans have Shudder for anime devotees, there’s Crunchyroll and Funimation the list goes on. Plus, a constellation of smaller streamers have established themselves by catering to niche audiences. Shiny new rivals, particularly HBO Max and Disney+, have rolled out their own formidable streaming libraries. (It’s not “Hulu and chill,” after all.) There are signs that this synecdochal power is waning, though.
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Netflix is the Kleenex of streaming, a brand so dominant it can stand for the whole of the market. If apps could gather dust, it would have cobwebs. Over the past year, the most popular streamer has become my least-watched. (Almost there! It comes out July 6.) But once I tear through Robinson’s latest, it might be time to smash the unsubscribe button. I’ve been counting the days until the streaming service releases the second season of Tim Robinson’s sketch show I Think You Should Leave. There’s only one reason I haven’t canceled my Netflix subscription.